About Us

Since 1986, Informark has been a trusted information partner to hundreds of companies across Australia and New Zealand, helping them to make better-informed business decisions.
Informark specialises in the production of Market Monitor data series for over 250 client companies in Australia and New Zealand. Using sell-in data, this unique reporting gives supplier companies an indication of the total size of the market in which they operate.
Informark also compiles and maintains a comprehensive model features and specifications catalogue. Retailers, e-businesses and insurance companies use this information as content for their websites, internal systems and for in-store use. To learn more about Inspex go to www.inspex.com.au.
Informark is part of the GfK Group. The GfK Group offers a comprehensive range of information and consultancy services in the three business sectors of Custom Research, Retail and Technology and Media. The no. 4 market research organization worldwide operates in more than 100 countries and employs over 10,000 staff. For more information about the GfK Group, please visit:
www.gfk.com (for information about GfK worldwide)
www.gfkrt.com (for more information about the Retail & Technology Division of GfK)